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Have a brief? Start your project with 5sum.

We build brands that grow, scale, and endure.

Strategy, design, and growth marketing working as one to deliver measurable impact—for growth-stage and enterprise teams.

Selected partners across technology, consumer, and professional services

Work that builds momentum.

We unite strategy, design, and media to deliver measurable growth—creating work that moves the numbers that matter.

Serenity
Bites
Altuvo
TORIQ Electric
Halston
Fleetgo
Fight Back
Palmetto
Foster
MethaneSAT
Zscaler
ANK&CO
TwelveLabs
Youty
Palmetto
Palmetto
Serenity
Altuvo
Cremelle
Verda Organics
Codice
Jetfolk
Fight Back
Plated
Oxyloop
Sonova
InKwise Studio
Rise
Modena Living
Verda Organics
Quantix
Sonova
Sutedtr
Globe

Clients success stories

Client perspectives on completed projects.

UK Makeup Brand Reimagined
with Bold Simplicity.

“5sum gave Cremelle a new voice in beauty — simple, bold, and confident. They helped us transform from an overlooked name into a brand that feels modern and aspirational.”

Marketing Director, Cremelle

Restaurant Identity
Blending Modern and Timeless

“5sum understood exactly what we wanted — a restaurant brand that feels modern but will never go out of style. Halston now has an identity as memorable as the dining experience itself.”

Marco D’Alessio, Founder of Halston

A Digital-First Bank for Modern Customers

“5sum helped us turn an idea into a trusted digital-first bank. Their ability to blend security with accessibility gave us a brand that customers believe in from day one.”

CEO, Altuvo

Perfume identity crafted with elegance and allure

“5sum gave Nibbles a brand personality full of warmth and play. They helped us stand out while keeping everything rooted in simplicity and trust.”

Founder, Nibbles

Our expertise

We combine strategy, design, media, and performance marketing to deliver measurable growth.

Foundation & Strategy

Research, customer insight, and competitive mapping to define positioning, value proposition, and a measurable North Star that aligns teams.

Brand & Digital

Full-funnel creative and campaign systems that convert—launch programs, always-on, and go-to-market activations.

Advertising

Visual and verbal identity, UX/UI and product design, carried consistently across every touchpoint in the journey.

Media

Performance marketing for brand-led businesses: channel planning, lifecycle & CRM, and rigorous optimisation.

Results that move the numbers.

Selected work and outcomes across tech, consumer, and professional services.

70%+

Faster customer acquisition
during launch phase.

Financial Services / FinTech

A digital-first bank for
modern customers

92%

Increase in brand engagement
within first 3 months post-launch.

Beauty & Cosmetics

UK makeup brand reimagined
with bold simplicity

150%

Increase in platform sign-ups
within 6 months.

Technology / SaaS

SaaS platform positioned
with a fluid digital identity

+29%

Increase in reservations
during first 3 months.

Hospitality / Restaurants

Restaurant identity blending
modern and timeless

+44%

Growth in pre-orders
compared to forecast.

Luxury / Fragrance

Perfume identity crafted
with elegance and allure

12K

Engagements on launch campaign
within first 30 days.

Consumer Goods / Lifestyle

Playful branding rooted
in nature & simplicity

BITES logo

+52%

Sell-through rate in launch month
compared to forecast.

Beverages / Energy Drinks

Energy drink brand brought
to life with bold flavour

CODICE logo

2,500+

Units sold in first two weeks of
launch campaign.

Food & Beverage / Consumer Goods

Ice cream identity balancing
indulgence and craft

Featured news

Why consistency is the new creativity balancing exploration and recognition

The rise of design-led CEOs why creative thinking now drives business strategy

The human brand rebuilding trust in a post ai world

The future is multi-sensory designing for sound motion and feel

Zessty launches playful pet care brand designed by 5sum

The age of signature brands from generic to distinctive DNA

The human factor why authenticity outperforms automation in marketing

TORIQ Electric and 5sum unveil new brand identity for the EV generation

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Have a brief? Start your
project with 5sum.

Not a project inquiry? Contact support

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