Selected partners across tech, consumer, and professional services
“5sum gave Cremelle a new voice in beauty — simple, bold, and confident. They helped us transform from an overlooked name into a brand that feels modern and aspirational.”
“5sum understood exactly what we wanted — a restaurant brand that feels modern but will never go out of style. Halston now has an identity as memorable as the dining experience itself.”
“5sum captured the perfect balance of indulgence and craft. Codice now feels premium but approachable — exactly how we envisioned our brand.”
“5sum helped us turn an idea into a trusted digital-first bank. Their ability to blend security with accessibility gave us a brand that customers believe in from day one.”
“5sum gave Bites the power and personality it needed. The brand now feels alive — energetic, bold, and impossible to ignore on shelves or online.”
“5sum gave Nibbles a brand personality full of warmth and play. They helped us stand out while keeping everything rooted in simplicity and trust.”
We combine strategy, design, media, and performance marketing to deliver measurable growth.
We immerse in your market, customers, and competitive context to define a clear, differentiated North Star that guides execution.
We create ideas that convert—activating across the full funnel with measurable brand and demand impact.
Establishing a dynamic visual and verbal system that carries across your digital experience and accounts for every touchpoint across the user journey.
Performance marketing for brand-led businesses—tight creative + rigorous optimisation.
A great brand doesn’t just reflect the business — it leads it. Brand strategy defines the purpose, position, and personality that guide every decision and expression. It connects the internal vision to external perception, ensuring that what the brand stands for is clear, consistent, and emotionally resonant across every audience touchpoint.
Growth doesn’t happen by accident — it’s engineered. We plan and execute scalable, measurable strategies across channels, always blending creativity with performance to acquire, activate, and retain the right audience.
Great digital products don’t just function — they feel intuitive. We design experiences that prioritize clarity, flow, and user delight, all while staying grounded in business goals. From onboarding to interaction, every screen is an opportunity to build loyalty.
First impressions define long-term relationships. We create onboarding flows that guide users smoothly into a product, helping them discover value quickly and stay engaged through smart, emotionally aware design.
Identity is how a brand becomes recognizable — not just through a logo, but through a system of visual and verbal elements that express who the brand is and what it believes. We craft complete brand identities that feel human, intentional, and ready to scale — creating unity, clarity, and impact across platforms.
Packaging is more than protection — it’s brand theatre. We design packaging that tells the story, delivers the experience, and drives decisions in the split-second it takes to catch a buyer’s eye.
Modern influence is built on trust. We connect brands with the right creators and voices, co-developing campaigns that feel genuine, resonate culturally, and drive real business impact — not just vanity metrics.
Scroll-stopping content starts with strong creative. We design ad visuals that perform under pressure — built for speed, optimized for platforms, and always aligned with the brand’s strategy.
A brand’s visual language should do more than look good — it should communicate. We design adaptable identity systems with purpose and precision, turning color, type, form, and layout into tools that strengthen perception and drive recognition.
UI/UX is where clarity meets creativity. We combine intuitive structure with elevated design to create digital interfaces that not only work seamlessly but also reinforce the brand’s character and promise.
Campaigns are how ideas go to market. We build them from insight to execution — ensuring every creative, message, and channel choice drives attention, action, and brand momentum.
Successful launches require coordination, creativity, and speed. We partner across strategy and execution to bring new products or brands to market with clarity, impact, and readiness to scale.
Voice gives your brand its human tone — it’s how trust is built and connection is made. We define a brand’s way of speaking in the world, creating consistent messaging guidelines that translate across web, campaigns, product, and beyond.
Learning platforms require both structure and empathy. We design interfaces for LMS systems that are accessible, focused, and engaging — ensuring learners stay motivated, informed, and on track.
Content should not only communicate — it should convert. We create performance-driven assets that speak the brand’s voice while moving the audience toward a defined action — from clicks to conversions.
Email remains one of the most direct ways to build connection. We craft automated journeys that nurture, convert, and retain — each one rooted in audience behavior and guided by tone, timing, and value delivery.
Wellness brands must do more than look clean — they must feel genuine, trustworthy, and human. We shape wellness identities that balance emotional clarity with functional purpose, building connection and credibility in a fast-growing, values-driven market.
Every action a user takes should feel natural. We focus on behavior-driven UX — removing friction, anticipating needs, and structuring journeys that are easy, purposeful, and satisfying from first click to long-term engagement.
Every frame, every composition, every visual cue — it all tells a story. We use design as narrative, translating complex ideas into striking visual language that holds attention and shapes perception.
The most enduring brands are those with a loyal community behind them. We help brands build spaces for people to gather, share, and engage — driving authentic advocacy, feedback loops, and long-term brand love.
In crowded markets, brands need to stand for something specific. We develop clear, focused positioning strategies that articulate where the brand sits, who it serves, and why it matters — making sure it’s remembered, not just seen.
Trust is earned through clarity and consistency. We design systems that establish professional confidence, using tone, structure, and detail to communicate reliability, competence, and authenticity — especially in high-stakes industries.
Quality leads come from quality engagement. We design campaigns that connect to the right people, with the right message, at the right time — using insight, performance data, and storytelling to drive action.
Authority comes through clarity and depth. We craft white papers that balance insight, design, and structure — establishing the brand as a trusted voice in its field.
Today’s most compelling brands lead with meaning. We help build brands that are purpose-driven from the ground up — not just talking about values, but proving them through every product, story, and signal they put into the world.
People don’t just connect with facts — they connect with meaning. We help brands tell stories that are grounded in purpose, emotionally intelligent, and strategically structured to engage and inspire.
A brand’s visual language should do more than look good — it should communicate. We design adaptable identity systems with purpose and precision, turning color, type, form, and layout into tools that strengthen perception and drive recognition.
A great pitch isn’t just a story — it’s a strategy. We build decks that simplify the complex, align stakeholders, and create a narrative that opens doors and wins decisions.
Movement adds life to story. Through animation and motion graphics, we create rhythm, clarity, and expression that make content more dynamic, more memorable, and more emotionally charged.
Whether for a product launch or a global rollout, promotional assets need impact. We create on-brand visuals that drive urgency, attention, and participation — made to connect and convert.
The most powerful brand campaigns are built to resonate. We combine concept, story, and platform thinking to create initiatives that drive awareness, shift perception, and leave a lasting imprint.
Big ideas need clear direction. We lead the creative process from concept through execution — ensuring everything produced is aligned, elevated, and strategically sound across all brand expressions.
At 5sum, these principles shape how we work and what we deliver. They guide decisions, speed collaboration, and keep us accountable for outcomes.
Clarity before creativity. We diagnose before we design. Every brief starts with intent, research, and business alignment. The result is focus—turning complexity into precise positioning and direction.
Make it useful, then beautiful. From UX flows to identity systems and motion, we blend craft with experimentation to ship experiences that are expressive, consistent, and scalable.
Partners, not projects. We work as one team—listening deeply, challenging respectfully, and co-creating with transparency. You always know what we’re doing, why, and what it drives.
Talent wherever the work is. Headquartered in the UK with a remote-first network, we operate across time zones with speed and sensitivity. The right team assembles for every challenge.
Creativity measured in outcomes. We track ROI, optimise continuously, and scale what performs. Dashboards replace opinions, and every initiative is tied to a metric that matters.
Not a project inquiry? Contact support
Actionable analysis, market outlooks, and practical templates—delivered monthly. You can unsubscribe anytime.
