Cookie Policy

1. About this Cookie Policy 

This Cookie Policy explains how FIVE SUM LTD, trading as 5sum, uses cookies and similar technologies on https://www.5sum.com. 

References in this policy to “5sum”, “we”, “us” or “our” mean FIVE SUM LTD. This policy should be read together with the Privacy Policy, Terms of Use, Project Enquiry and Contact Route Notices, Newsletter and Publication Subscription Notice, and any cookie settings or cookie declaration made available through the website. 

Cookies and similar technologies help websites function, maintain security, remember preferences, measure usage and support controlled website administration. We use them in a deliberate and proportionate way and provide users with choices where consent is required. 

2. What cookies and similar technologies are 

Cookies are small text files placed on a browser or device when a person visits a website. They can help a website recognise a device, remember selected information, support security and understand how the website is being used. 

Similar technologies may include scripts, tags, tracking pixels, local storage, session storage, device identifiers and other technologies that store information on a device or access information already stored on a device. 

For simplicity, this policy refers to cookies and similar technologies together as “cookies” unless the context requires a distinction. 

3. How we use cookies 

The website uses a controlled cookie and consent structure. Strictly necessary technologies may operate where they are genuinely required for the website or for a service requested by the user. 

Where non-essential analytics technologies are used, they are used only where the relevant consent has been given through the website’s consent-management controls, unless a lawful exception applies and we choose to rely on it. 

At publication, 5sum’s position is that Google Analytics 4 or any equivalent non-essential analytics tag does not operate until the relevant analytics consent has been given. The cookie banner, cookie settings panel, live cookie declaration, tag configuration, Privacy Policy and this Cookie Policy are intended to remain aligned with one another. 

At the time of publication, the website is not intended to use advertising, remarketing, behavioural profiling or session-replay technologies. If that position changes, this policy and the website’s consent controls will be reviewed and updated before those technologies are used. 

4. Categories of cookies used on the website 

Strictly necessary cookies 

These support core website operation, security, load balancing, fraud or misuse prevention, form operation, file-upload routing where used, and recording consent or preference choices where needed for site administration. They may operate without consent where they are genuinely necessary for the website or for a service requested by the user. 

Preferences and functionality cookies 

These remember selected settings and improve convenience or user experience where appropriate. They are used where suitable and, where required by law, based on the user’s choice. 

Analytics cookies 

These help us understand website usage in aggregate, including pages viewed, interactions, referral sources, approximate region, device and browser information, and website performance signals. They are used only where the relevant consent has been given, unless a lawful exception applies and we choose to rely on it. 

Advertising and tracking cookies 

These may support advertising, remarketing, cross-site tracking, behavioural profiling, campaign attribution or similar tracking activity. They are not used at the time of publication. If introduced, they would be enabled only with appropriate transparency and consent controls where required. 

5. Technologies and providers 

The website may use carefully selected providers and technologies to support hosting, content delivery, security, consent management, tag administration, website measurement, form handling, newsletter subscription, file upload, anti-spam controls and general website operation. 

The precise cookies and similar technologies in operation may change as the website is maintained, updated or secured. The live cookie settings panel or cookie declaration provides more detailed information about the current technologies in use, including provider, category, purpose and duration where that information is available. 

Provider categories may include hosting, infrastructure, security and content delivery providers; a consent-management platform; Google Tag Manager or a similar tag-management tool; Google Analytics 4 or a similar analytics service where analytics consent has been given; form-handling, anti-spam and security tools used to support Project Enquiries, contact, careers, talent-network, newsletter and support routes; and other operational tools necessary to maintain, protect or administer the website. 

6. Google Tag Manager, Google Analytics and Search Console 

The website may use Google Tag Manager or a similar tool to help manage website tags in a controlled way. Tag-management tools are used to organise and deploy certain scripts or tags, and non-essential tags are intended to respect the user’s consent choices. 

The website may use Google Analytics 4 or an equivalent analytics service to understand aggregate website usage and improve navigation, content, performance and user experience. Where analytics consent is required, analytics is configured not to operate before the relevant consent has been given. 

Analytics information may include usage events, pages viewed, approximate location derived from network information, device and browser information, referral source and interaction data. Analytics information is used for website measurement and improvement, not for public visitor profiling by 5sum. 

Google Search Console may also be used to understand search visibility and site performance in search results. It is not intended to operate as a behavioural tracking tool on the public website. 

7. Forms, reCAPTCHA and security technologies 

The website may use technologies that support Project Enquiry forms, contact forms, support routes, careers forms, talent-network forms, newsletter sign-ups, file uploads, anti-spam checks, abuse prevention and secure transmission or handling of submissions. 

Where Google reCAPTCHA or a similar form-security service is used, that service may use cookies or similar technologies and may process technical and interaction information for security, spam-prevention, fraud-prevention and abuse-prevention purposes. The live cookie declaration or settings panel describes those technologies where required. 

Some of these technologies may be strictly necessary where they are required to provide a form or maintain website security. Other technologies operate only where the relevant consent requirement has been met. 

8. Consent, choice and control 

Where consent is required, consent must be a genuine, informed and positive choice. Continuing to browse the website, silence, inactivity or closing a banner is not treated as consent for non-essential cookies. 

The website’s cookie controls allow users to accept, reject or manage non-essential cookie categories. Users can review and change their choices later through a cookie settings link or equivalent control made available on the website. 

Rejecting non-essential analytics or similar technologies does not prevent access to the public website, although it may reduce our ability to understand aggregate website usage and improve the site. 

9. Cookie duration and retention 

Some cookies are session cookies and are deleted automatically when the browser is closed. Others are persistent cookies and remain on a device for a defined period or until deleted earlier by the user. 

The length of time a cookie remains on a device depends on its purpose, the service provider involved and the configuration applied. Strictly necessary cookies are retained only for as long as needed for their operational purpose. Consent records may be retained for a reasonable period to demonstrate and manage user preferences. 

The live cookie declaration or settings panel provides more precise information about current cookies, including duration where appropriate. 

10. Managing cookie preferences 

Users can manage preferences through the cookie settings controls made available on the website. 

Most browsers also allow users to review, block or delete cookies. Browser-level controls can be useful, but they may not always replace website-specific consent choices, and disabling strictly necessary technologies may affect the operation of parts of the website. 

If a user clears cookies from their browser, uses a different device or browser, or changes browser settings, they may be asked to provide cookie preferences again. 

11. Third-party services and external links 

Where third-party services set or access cookies through the website, we aim to use them in a controlled way and provide appropriate transparency and consent controls where required. 

Third-party service providers may process information in accordance with their own privacy materials and contractual arrangements. Links to external websites are outside our control, and those websites may use their own cookies or similar technologies. 

Users are encouraged to review the privacy and cookie information of third-party websites before interacting with them or providing information through them. 

12. Children 

The website is not directed to children and is not intended to use cookies or similar technologies to profile children. If we become aware that information relating to a child has been submitted or collected in a way that is not appropriate for the website, we will review the position and take reasonable steps where required. 

13. Changes to this Cookie Policy 

We may update this Cookie Policy from time to time to reflect changes in the website, technologies used, service providers, consent-management tools, legal requirements or our approach to website measurement and administration. 

When material changes are made, the effective date at the top of this policy will be updated and, where appropriate, additional steps may be taken to draw the changes to users’ attention. 

14. Contact 

If you have questions about this Cookie Policy or the technologies used on https://www.5sum.com, please contact privacy@5sum.com. 

Postal correspondence may be sent to:
FIVE SUM LTD
27 Old Gloucester Street, London, WC1N 3AX, United Kingdom 

FIVE SUM LTD | Company No. 15691937 | privacy@5sum.com