Modern drivers expect technology that enhances convenience, safety, and control. ANK&CO’s opportunity was to build a brand that conveys seamless connectivity while remaining approachable and user-friendly.
5sum developed a visual and messaging system that emphasizes simplicity, responsiveness, and innovation. Campaigns highlighted real-life use cases, motion assets demonstrated app-to-car interaction, and communications reinforced trust and reliability. The result is a brand that feels intuitive, empowering, and connected to users’ daily lives.
Launch of a modern, user-focused connected car identity
Campaigns showing seamless interaction between app and vehicle
Motion graphics visualizing connectivity and features
Customer communications building trust and adoption
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