Bites - 5sum

Bites — Energy drink brand brought to life with bold flavour

Beverages / Energy Drinks

Bites partnered with 5sum to launch as a next-generation energy drink brand built to stand out in a saturated market. The ambition was to create an identity that captures the rush of bold flavour and raw energy, while staying clear, adaptable, and instantly recognisable across cans, retail, and digital campaigns.

Services

Brand identity & packaging design.
Launch campaign & lifestyle activations.
Motion & digital content system.
Social media toolkit.
Retail displays & in-store branding.

Department

Brand & Campaign

Project information

The energy drink category is dominated by aggressive, masculine brands on one side, and generic copycats on the other. Today’s consumers — especially younger audiences — want something different: a drink that feels authentic, exciting, and modern, not just extreme for the sake of it.

Bites’ opportunity was to claim boldness as its DNA. We built a high-voltage identity system with vibrant colours, kinetic motion, and impactful typography that speaks to flavour and energy in equal measure. Campaign storytelling leaned into lifestyle and culture, making Bites as much about expression and community as the product itself.

Results in numbers

+52%

Sell-through rate in launch month compared to forecast. 9 – National distributors signed within first 6 months.

41%

Repeat purchase rate reported in consumer surveys.

3×

engagement uplift across lifestyle-driven social content.

18K

Cans sold at launch events in the first 4 weeks.

Want similar results for your business?

Client quote

“5sum gave Bites the power and personality it needed. The brand now feels alive — energetic, bold, and impossible to ignore on shelves or online.”

Founder of Bites

Key moments

Launch of a bold, high-energy identity system.
Packaging designed for maximum shelf impact.
Campaigns blending flavour, energy, and culture.
Motion content driving digital buzz.
Nationwide rollout through distributor network.