Formafab - 5sum

Formafab — Modular design brand built on form and function

Design & Architecture / Modular Solutions

Formafab partnered with 5sum to create a brand world for modular design solutions. The ambition was to showcase both the functional precision of its products and the creative flexibility they enable, positioning Formafab as a trusted partner for architects, builders, and innovators.

Services

Brand identity & visual system.
Campaign development & launch assets.
Messaging & positioning framework.
Digital experience design.
Motion toolkit & product animations.
Sales collateral & partner presentations.

Department

Brand & Digital

Project information

In the modular design industry, brands often lean too far into technical sterility or abstract creativity, losing connection with their audiences. Formafab’s opportunity was to claim the middle ground: a brand identity that communicates form, craft, and usability, while celebrating innovation. 

We built a system that feels solid and versatile — precise geometry, strong typography, and a scalable design toolkit. Campaigns and digital activations highlighted how Formafab empowers both functional performance and creative expression, giving it credibility across multiple industries.

Results in numbers

+45%

Growth in qualified leads from architects and builders within 6 months.

120

New partnership inquiries generated post-launch campaign.

3.5

min-Average time spent on digital product pages (up from 1.2 min).

8/10

Positive rating from client satisfaction surveys with early adopters.

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Client quote

5sum translated the complexity of modular design into a clear, inspiring brand. They gave us a visual language that speaks to both precision and creativity — exactly what our partners were looking for.

CEO, Formafab

Key moments

Launch of a solid, versatile identity system.

Campaign showing form meets function.

Digital touchpoints designed for scalability.

Motion assets bringing modularity to life.

Strong uptake among architects & innovators.