Globe - 5sum

Globe — Digital experience app capturing exploration

Travel / Digital Platforms

Globe partnered with 5sum to design a brand identity for its exploration and discovery platform. The ambition was to capture the thrill of travel and curiosity in a way that feels modern, intuitive, and accessible to users around the world.

Services

Digital-first brand identity.
App interface & UX design.
Motion system for in-app journeys.
Campaign assets for launch & growth.
Content framework for community storytelling.

Department

Digital Experience & Campaign

Project information

Most exploration and travel apps fall into clichés — stock imagery of landmarks or clunky, functional design that fails to inspire. Globe’s opportunity was to create a digital-first identity that makes discovery feel effortless, exciting, and global. 

We built a system that combines vibrant motion, intuitive UX design, and storytelling rooted in culture and curiosity. The result was an app experience where every interaction feels like part of the journey, balancing inspiration with seamless usability.

Results in numbers

120K

Downloads in the first 3 months.

3.9 min

Average in-app session time per user.

+62%

Growth in active monthly users after launch campaign.

11

New global travel partners onboarded within first year.

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Client quote

“5sum turned Globe into a brand that truly captures exploration. Every design decision — from motion to UX — makes the experience feel alive, intuitive, and global.”

— Head of Product, Globe

Key moments

Launch of a digital-first exploration identity.

Intuitive UX design for seamless journeys.

Motion system capturing the energy of discovery.

Campaign rollout driving global downloads.

Strategic travel partnerships boosting credibility.