Modena Living

Modena Living — Interiors brand defined by modern lifestyle

Interiors / Lifestyle

Modena Living partnered with 5sum to create a brand identity that redefines interiors for the modern lifestyle. The ambition was not just to sell furniture, but to curate spaces that balance style, function, and comfort — positioning Modena Living as a brand built around the way people live today.

Services

Brand identity & visual system.
Lifestyle campaign & product storytelling.
Showroom & retail environment branding.
Packaging & product collateral.
Digital experience design for e-commerce.

Department

Brand Experience & Campaign

Project information

The interiors market is crowded: some brands lean into untouchable luxury, while others fall into mass-produced sameness. Modern consumers want something different — interiors that feel sophisticated yet versatile, stylish yet livable. 

Modena Living’s opportunity was to embody clarity and lifestyle relevance. We developed a brand system built around modern sophistication: clean visual identity, lifestyle-led campaign storytelling, and immersive digital experiences. Every element — from product packaging to showroom environments — reinforced Modena Living as a trusted curator of contemporary living.

Results in numbers

28%

Increase in showroom visits within 6 months. 14 – New B2B contracts signed with property developers.

4.7/5

Customer satisfaction rating across in-store experience.

2.1×

Growth in e-commerce furniture bundle sales.

7

Lifestyle magazines featured Modena Living collections.

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Client quote

“5sum captured exactly what we needed: a brand that feels modern without being cold, and stylish without losing comfort. It’s helped Modena Living connect with people on a whole new level.”

— Executive Director, Modena Living

Key moments

Launch of a modern, lifestyle-driven identity.

Showroom branding aligning style with comfort.

Campaigns that positioned Modena as a curator, not just a seller.

E-commerce platform designed for lifestyle storytelling.