While renewable energy adoption is on the rise, homeowners often worry about long-term reliability and cost. Palmetto’s opportunity was to demonstrate that clean energy could be both dependable and accessible for a lifetime.
5sum created a visual and messaging system that emphasizes trust, longevity, and sustainability. Campaigns showcased the ease of installation, ongoing energy savings, and environmental impact. Motion and digital assets visualized energy flow and lifetime benefits, making Palmetto’s promise tangible and aspirational.
Playful identity launch.
Packaging designed for shelf standout.
Social-first campaign rollout.
Animated mascots driving engagement.
E-commerce store built for easy adoption
Not a project inquiry? Contact support
Actionable analysis, market outlooks, and practical templates—delivered monthly. You can unsubscribe anytime.
