Palmetto - 5sum

Palmetto — Run your home on renewables with confidence and ease

Renewable Energy / Home Solutions

Palmetto partnered with 5sum to craft a brand identity that positions it as a trusted leader in home renewable energy solutions. The goal was to show Palmetto not only as an innovator in sustainable energy, but as a brand that makes clean, renewable power accessible, reliable, and empowering for homeowners.

Services

Brand identity & design system
Messaging & customer journey framework
Campaign assets for awareness & education
Motion graphics & digital content toolkit
Homeowner communication materials

Department

Campaign & Brand Strategy

Project information

While renewable energy adoption is growing, homeowners often face confusion around technology, installation, and cost. Many brands focus solely on technical innovation, leaving trust and accessibility unaddressed.

Palmetto’s opportunity was to build a brand that communicates reliability, simplicity, and sustainability. 5sum designed an identity system that balances technological innovation with human-centric storytelling. Campaigns focused on real-world impact, ease of adoption, and environmental responsibility, making Palmetto a brand homeowners could trust today and depend on for the future.

Results in numbers

15,000+

Homes powered by Palmetto’s renewable solutions in first year

25

Partnerships with regional installers and service providers established

50K+

Engaged consumers reached through digital campaigns

35%

Increase in conversion rates from inquiry to installation & 3 Sustainability awards won for brand communication and impact

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Client quote

“5sum helped us translate our mission into a brand that homeowners trust. Palmetto now feels approachable, reliable, and forward-thinking across every touchpoint.”

— Jordan Blake, CEO of Palmetto

Key moments

Launch of a human-focused renewable energy identity

Campaigns educating homeowners about sustainability and simplicity

Motion assets visualizing clean energy in action

Digital and physical tools building confidence in Palmetto’s solutions