Stellia

Pet Care / Consumer Goods

Zessty partnered with 5sum to launch a modern pet care brand that captures the joy and personality of pets, while building trust and credibility with owners.

Services

Brand identity & packaging design.
Campaign development & social rollouts.
Messaging & tone of voice.
Social media toolkit & content system.
E-commerce website design.
Motion & illustration assets.

Department

Campaign

Project information

The pet care market is divided: some brands lean too clinical, others too cute. Neither reflects how owners truly see pets — as family members full of energy and character. 
Zessty’s ambition was to stand out by celebrating the playful side of care, while still delivering quality and reliability. 5sum created a vibrant brand system, playful campaigns, and engaging digital experiences that gave Zessty a strong identity in a crowded space.

Results in numbers

85%

Positive brand recall in focus groups.

65%

Increase in first-month sales vs. forecast.

2x

Campaign engagement compared to category benchmarks.

3x

Growth in social followers within 90 days of launch.

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Client quote

Zessty became more than a brand — it became a personality. 5sum gave us an identity that pet owners instantly connected with.

— Scott Peiffer, Executive Creative Director, Unique Vacations Inc. An affiliate of Unique Travel Corp, the worldwide representative of Sandals and Beaches Resorts

Key moments

Playful identity launch.
Packaging designed for shelf standout.
Social-first campaign rollout.
Animated mascots driving engagement.
E-commerce store built for easy adoption