TORIQ Electric

TORIQ Electric — Driving the future of mobility

Technology & Innovation / Electric Mobility

TORIQ Electric partnered with 5sum to position itself as a next-generation electric mobility brand. The ambition was to compete at scale in a rapidly evolving market by aligning innovation with trust and accessibility, making advanced EV solutions feel both cutting-edge and practical.

Services

Brand identity & scalable design system.
Investor communication toolkit.
Campaign development for launch & awareness.
Digital platform & product experience design.
Motion toolkit to visualise mobility technology.

Department

Digital Experience

Project information

The electric mobility space is expanding rapidly, but many brands fall into extremes: overly technical communication that alienates general audiences, or overhyped promises that fail to deliver trust. 

TORIQ’s opportunity was to own a balanced space — a brand that communicates innovation, clarity, and dependability. 5sum built a brand system that combined precision-driven design, human-centred digital experiences, and investor-focused storytelling. Campaigns amplified TORIQ’s credibility while showcasing its role in shaping the future of clean transport.

Results in numbers

65%

Increase in investor funding within the first year.

22

New fleet and distributor partnerships secured.

5.1 min

Average time spent on investor microsite.

+48%

Growth in brand awareness across EV sector audiences.

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Client quote

“The new brand gave us the confidence and clarity to scale. It communicates innovation without the noise — a foundation built for lasting trust.”

— CEO, TORIQ Electric

Key moments

Launch of a future-ready identity system.

Investor materials driving funding growth.

Digital product experience designed for trust.

Campaigns that established TORIQ as a serious EV contender.