5sum | Effective date: 4 June 2026
These Terms of Use govern access to and use of https://www.5sum.com, the website operated by FIVE SUM LTD, trading as 5sum.
By accessing or using the website, you agree to these Terms of Use. If you do not agree to these Terms of Use, you should not use the website.
References in these Terms to “5sum”, “we”, “us” or “our” mean FIVE SUM LTD unless the context clearly requires otherwise. These Terms apply to all visitors, enquirers, applicants, contributors and users of the website, whether acting personally or on behalf of a business, company, organisation, partnership, institution or other body.
Legal name: FIVE SUM LTD
Trading name: 5sum
Company number: 15691937
Company type: Private company limited by shares
Jurisdiction of registration: England and Wales
Registered office: 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
Website: https://www.5sum.com
Public contact email: support@5sum.com
The website provides general information about 5sum, its design-led consultancy-studio model, capability areas, work, insights, publications, archive materials, Project Enquiry route, contact routes, careers and talent-network routes.
The website is primarily intended for business, professional, organisational and company-level users. Nothing in these Terms affects any mandatory rights that may apply to an individual under applicable law.
Website content is provided for general business information and context only. It is not advice tailored to any particular person, organisation, project, campaign, product, transaction, employment matter, regulatory issue, legal issue, tax matter, accounting issue or financial matter.
You remain responsible for assessing whether any website content is relevant to your circumstances and whether separate professional advice is required before taking or refraining from action.
Although 5sum aims to present information carefully and professionally, it does not guarantee that every item of content will always be complete, current, accurate, uninterrupted, error-free or suitable for every purpose.
5sum uses a Project Enquiry-first model. Written context comes first so the problem, timing, budget range, capability fit, route and scope assumptions can be understood before calls, proposals or project recommendations are prepared.
Submitting a Project Enquiry, contact form, support request, role application, talent-network submission or newsletter subscription does not create a client relationship, employment relationship, contractor relationship, obligation to respond, obligation to schedule a call, obligation to provide a proposal or obligation to accept work.
Any formal project or commercial relationship arises only where appropriate written terms are agreed, such as a proposal, statement of work, engagement letter, master services agreement, order form, contractor agreement or other written arrangement.
Nothing on the website constitutes legal, tax, accounting, audit, investment, financial, insurance, immigration, employment-law, medical, security or other specialist regulated advice. Where a matter requires input from a suitably qualified or regulated professional, you should obtain independent advice from an appropriate adviser.
References to strategy, proposition, brand, design, digital experience, product, content, campaigns, analytics, optimisation or growth are general business and consultancy-studio descriptions unless a separate written engagement expressly states otherwise.
5sum may describe methods, frameworks, project routes, proof types, website improvements, content systems, design systems, conversion paths, optimisation methods or other professional approaches. These descriptions do not guarantee a particular commercial, financial, ranking, conversion, engagement, sales, advertising, search, user-experience or hiring outcome.
Results depend on factors outside 5sum’s control, including market conditions, buyer behaviour, internal decision-making, implementation quality, platform changes, data quality, budget, timing, third-party systems, client inputs and continuing operation after delivery.
Accessing the website, reading content, submitting a form, uploading an attachment, receiving an initial response, subscribing to updates, applying for a role or taking part in an exploratory conversation does not by itself create a client relationship, consultancy relationship, fiduciary relationship, employment relationship, contractor relationship, partnership, joint venture or other formal legal relationship.
A formal relationship arises only where the relevant parties agree appropriate written terms or other formal written arrangements.
The website may include forms or contact routes for Project Enquiries, support messages, partnership or referral communications, newsletter subscriptions, role applications, talent-network submissions and related communications.
When you submit a form, email, attachment or other material through the website or associated contact routes, you confirm that the information provided is accurate to the best of your knowledge, that you are entitled to share it and that it does not infringe the rights of any third party.
Initial website enquiries are intended to support first contact and appropriate review. They should not be used to submit full confidential briefs, privileged material, proprietary information, highly sensitive personal data, restricted information or commercially sensitive documentation unless an appropriate basis for doing so has already been agreed.
You retain any rights you hold in materials that you submit. By submitting information or materials through the website or associated contact routes, you permit 5sum to receive, review, route, store, assess, use and respond to those materials for legitimate business purposes connected with the enquiry, role, request, opportunity, legal position, security, administration or process to which they relate.
Submission of material does not create an obligation on 5sum to treat the material as confidential, accept an engagement, preserve the material indefinitely, return the material, review the material or provide comments on it, except where applicable law or a separate written agreement requires otherwise.
Sending unsolicited information through the website or to a public contact address does not by itself create a duty of confidentiality beyond any duty that may arise under applicable law.
If a matter may involve confidential, privileged, commercially sensitive, proprietary, restricted or highly sensitive information, the appropriate course is usually to begin with a high-level description and then agree the next step, including any confidentiality arrangements, through direct contact.
You should not assume that a non-disclosure agreement, consultancy relationship, fiduciary duty or other protected relationship exists unless it has been expressly agreed in writing by the relevant parties.
You may use the website only for lawful purposes and in a way that is consistent with these Terms. You must not misuse the website, interfere with its operation or use it in a way that creates legal, security, operational, reputational or technical risk.
Unless otherwise stated, all intellectual property rights in the website and its content are owned by, licensed to or otherwise controlled by 5sum. This includes website wording, structure, layout, design treatment, graphics, branding, logos, trade names, page architecture, policy materials, written materials, insight articles, reports, archive presentation and other content made available through the website.
You may view the website and print or download limited extracts for lawful internal reference. You must not reproduce, distribute, publish, frame, scrape, adapt, translate, sell, license, commercially exploit or otherwise use any part of the website without prior written permission unless the law permits that use.
Nothing in these Terms grants any licence or right to use the 5sum name, logo, trade marks, design elements, written content or other identifiers.
The website may display work samples, case studies, work stories, archive items, process artefacts, anonymised work, concepts, internal explorations, screenshots, images or other forms of proof. These materials are provided for context and must be read with any label, explanation or caveat attached to the relevant item.
A visual item must not be assumed to represent a full client case study, a verified performance result or an approved client testimonial unless the page expressly states that position. Any unauthorised use of work, archive items, images or proof materials is prohibited.
The website may contain links to third-party websites, platforms, tools, documents or resources for convenience, context, supplier access, reference or related purposes. The website may also use third-party services to support hosting, security, analytics, consent management, forms, file handling, email, cloud storage or related website administration.
5sum does not control third-party websites or services and is not responsible for their content, terms, policies, security, privacy practices, availability, accuracy, functionality or the consequences of relying on them. A link to, integration with or reference to a third-party service does not imply endorsement, approval, partnership or responsibility unless expressly stated.
The handling of personal information is described in the Privacy Policy and, where relevant, the Project Enquiry and Contact Route Notices, Careers and Talent Network Privacy Notice and Newsletter and Publication Subscription Notice.
The use of cookies and similar technologies is described in the Cookie Policy. Where the website uses non-essential analytics or similar technologies, those technologies operate in accordance with the choices made through the website’s cookie settings controls.
5sum aims to maintain a careful and professional website, but it does not guarantee uninterrupted access, continuous availability, compatibility with all devices or systems, or that the website will always be free from errors, vulnerabilities, harmful components or technical issues.
5sum may update, revise, suspend, withdraw, restrict, reorganise or change the website or any part of it at any time. 5sum is under no obligation to keep any particular page, feature, form, document, role, archive item or contact route live indefinitely.
Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.
To the fullest extent permitted by law, 5sum is not liable for any loss or damage arising from use of, inability to use, reliance on or interaction with the website, including indirect, consequential, special or business losses, loss of profits, loss of revenue, loss of opportunity, loss of goodwill, loss of data or business interruption.
These Terms govern public website use only. Any liability connected with a specific client engagement, project, service, employment process or contractor relationship will be governed by the relevant written terms agreed for that relationship.
Share a few details and we’ll review your enquiry within 1–2 business days with the recommended next step.
Not a project inquiry? Contact support
Actionable analysis, market outlooks, and practical templates—delivered monthly. You can unsubscribe anytime.
Not a project inquiry? Contact support
